The Consultants Who Couldn't Consult Themselves
They called themselves Catalyst Growth Partners. The name was printed in elegant sans-serif font on expensive letterhead. The website promised "transformative business development strategies" and "data-driven scaling solutions." Their pitch deck was immaculate. Their case studies were inspiring. And they were dying. Not dramatically. Not with a bang. But slowly, quietly, and with great confusion. Alex had founded Catalyst six years ago. She had left a prestigious consulting firm to "do things differently,” which she claimed as including actually caring about small businesses, and offering personalized strategies that big-box consultancies couldn't touch. She hired carefully. She built a team of five sharp, passionate strategists. They worked from a sunny co-working space with exposed brick and succulents on every desk. For the first three years, things hummed. Clients came through referrals. Revenue grew steadily. The team celebrated every milestone with ca...